Artsy Title Time Savers

Creative Team Member, Laura, shares her advice for Artsy Title Time Savers.

Artsy Title Time Savers

I love adding artsy titles to my layouts, but it’s easy for me to overthink them to the point where I get stuck and frustrated.

Anna frequently talks about not getting hung up on reinventing the wheel for every design, especially when life is hectic.

At those times, I try to remember to just go with what I know works for me.

Here are 3 of my go-to title strategies for creating artsy titles–fast.

1. Font Matching

Match the title font to another element in the layout design.

• This helps support unity in the layout design so that the title looks deliberate and not an afterthought.
• If you like large-scale titles, this approach also helps the title fit more naturally into the design.
• Use fonts that have similar shapes, lines, colors or motifs to other elements in your layout.

The Maple Origins font in ‘Canyon Lady’ has a lines of similar size and weight to the flowing curves of the sketch on Joni Mitchell’s album cover

 

In ‘Trek to Gold,’ the Elephant A Oblique font sports line angles similar to those in the moving train.

2. Title Embellishment

Add one or more dimensional elements to a title.

• This adds easy visual interest to your words and creates a focal point.
• Serves to adhere words to a page and avoid title that appear to ‘float’ on the page.
• Place a variety of LabeledWord elements at different orientations and then anchor them with clustered elements.

• A button and UrbanThreadz adheres the title ‘Rolling the Pom.’
• Notice how the word ‘Pom’ is typed in the Laundromat 1967 distressed font that echoes the seedy goodness of the pomegranate.

• The key cluster adheres the title in ‘The Druid Tree.’
• An italic font for the word ‘Tree’ complements the organic lines in the tree branches.
• A stout font was selected for the word ‘Druid’ to emphasize and relate to the sturdiness of the little house.

3. Pre-designed WordART

Jump-Start Your Title with page-ready WordART.

• Create a title with one or more pieces from an [aalogo] WordART pack.
• Customize using Layer Styles, Blending Modes or Color/Size/Rotation adjustments.
• Crop words from a WordART element and re-arrange as preferred.

• All of the WordART (including the glittery “big”) in “Hanging with the Big Guy” comes from Holiday WordART Mix No. 8 .
• To this I added a few words of my own and a word label to complete the design.

• The same strategy was applied in both ‘Ca-Ching’ and ‘Outside/Inside.’
• I also added texture and color to the text by clipping papers and transfers from various Artplay Palettes to the fonts.

Three tips if you’re doing this:

• Type your words in a large ‘blocky’ font such as Coda Heavy or Blackoak Std Regular.
• Apply Drop Shadow Layer Styles the words to add dimension.
• Adjust the Blending Modes of the word layers to add even more visual interest.

I hope you give it a go yourself – Use your imagination to make your own artsy title.

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